English > Pulse of Hospitality > Commercial Engineering > Communication Strategy
Get the Flash Player to see this player.

Communication Strategy


We help our clients plan their operations in Russia and the CIS, develop their PR and marketing activities as well as respective functions within their organisations.

We can suggest a fully featured communication plan, targeting their respective market. Rather then acting on a large consumer panel, we often adapt the hotel global communication strategy to the appropriate local professional market, which will definitely accrue the product perception and its selling pace.

Media Plan Development

Tight relations with local Media’s management companies ensure to Pulse Management a strict cost monitoring and quality consistency in regards to production phases. We can either develop a specific advertisement campaign for your company or just ensure the fundamental translation and edition process amongst local Medias.

Our media services includes also print advertisement such as glossy professional and specialized magazines, electronic advertisement, such as newsletter publication or any electronic add related to our client’s website.

Public Relation Blitz

Our first mission remains to properly represent our clientele and their product; therefore we do not hesitate to direct our selling forces towards punctual public relation campaigns at Tour Operators or Travel Agents offices. Such network stimulations are usually leaded during shoulder periods and ensure our clients with a maximized occupancy during the business year. Hotel’s give away or collaterals can naturally be associated with such campaigns and should be planned accordingly with our clients.

Translation & Edition Services

Our services can easily manage the translation and edition of your collaterals, selling documents or web site, at a very competitive production cost. For specific and targeted actions we can as well manage the creation part and ensure it matches with the general communication or media plans currently in place within our clients company. Our Russian office representation nurture tight relations with local print shop, graphic artists or web publishers and therefore ensures the best available market costs.

We observe the utmost attention in respect of corporate graphic standards, communication policies and the financial frame, pre-determined within the hotel’s current budget.

Website creation by Rootsystem