Marketing is much more than an isolated business function and our team believes in delivering superior customer value, satisfaction and quality based upon market centred strategy and customer care.

Our experts uses four step research processes for the client: defining problem and research objectives, developing a research plan, implementing a research plan-collecting and analysing data and finally interpreting and reporting the findings.

Our company also helps develop growth strategies and portfolio planning tools for identifying company growth opportunities through market penetration, market development and product development.

The Sales & Marketing Plan

The Sales and Marketing plan, permits to any type of hotel operation to plan in a precise waythe type and cost of forthcoming sales actions. We either format thefull plan or assist your internal selling force to achieve the most appropriate actions planning at the best available costs.

At post elaboration, concrete and syner-gized selling actions, between Pulse Management and the sales and marketing hotel division, are undertaken along the year.

Network & Database Management

Pulse Management have developed specialised databases to ensure that direct mailings are effectively targeted. These databases include contact information for: key journalists, travel agents, tour operators, potential partner organisations and potential sponsors in Russia & CIS.